I’m a service and product designer with a background in fintech and a strong focus on social impact.
At JKOPay, I led UX/UI design for features like the donation system, which sparked my interest in using design for public good. Now, as a Service Design MA student at the RCA, I’m exploring issues like youth support, women’s rights, and family wellbeing through research-driven, human-centered design.
I’m passionate about creating inclusive, meaningful services—and I’m now looking to bring that approach into the public sector, social impact startups, or cultural and wellbeing platforms!
Designed and optimised end-to-end experiences for web and mobile fintech products serving 6M+ users
Led the redesign of the donation feature, improving UX flow and boosting conversions by 30%, raising over £4.6M in contributions
Delivered 50+ design tasks across payment systems, loyalty features, and account management, applying Lean UX in agile sprints
Built and maintained a design system in Figma (components, iconography, templates) now used across 50%+ of the app
Conducted user research (interviews, surveys) and analysed journeys to remove friction and enhance self-serve features
Collaborated daily with POs, developers, analysts, and brand/content teams to ensure seamless delivery from discovery to dev handoff
QA’d designs in staging to ensure accessibility and adherence to brand/design standards
2024.09 - 2025.09
